Platform Breakdown

Kajabi for memberships

An all-in-one business platform for course and coaching creators: site, funnels, email marketing, checkout, community, and memberships in one subscription.

VERIFIED 2026-07-28Official pricing page

What Kajabi is

Kajabi is an all-in-one platform for digital businesses. It replaces a website, a course tool, an email marketing tool, a checkout, and a light community, and charges accordingly.

Who it’s best for

Course and coaching businesses that are already earning and are tired of paying for and connecting four separate tools.

Course and coaching businesses that want one tool instead of five
Creators who need real email marketing and funnels alongside membership
Businesses past the validation stage with revenue to justify the price

Who should avoid it

Anyone whose product is primarily a community, and anyone still testing whether people will pay. The monthly cost is real from day one.

Community-first memberships, where the community tooling is thin
Anyone under about $2,000 a month in revenue
Newsletter-led businesses

Membership models it supports

Not every platform suits every kind of membership. These are the models we consider it a genuine option for.

Pricing and fees

Read from Kajabi's own pricing page on 2026-07-28. Always check the official page before you buy.

Kajabi plans, prices, and fees
Plan	Monthly	Annual, per month	Platform fee
Basic5 products, 2,500 contacts, 2 admin users, 1 site. $1,716 charged annually. Kajabi Payments costs 2.9% + $0.30; using a third-party provider other than PayPal adds a 2% Kajabi fee instead.	$179	$143	None
Growth50 products, 25,000 contacts, 11 admin users. $2,388 charged annually. Kajabi Payments costs 2.8% + $0.30; a third-party provider adds a 1% Kajabi fee.	$249	$199	None
ProUnlimited products, 100,000 contacts, 26 admin users, 3 sites. $4,788 charged annually. Removes Kajabi branding. Kajabi Payments costs 2.7% + $0.30; a third-party provider adds a 0.5% Kajabi fee.	$499	$399	None

Payment processing. Kajabi Payments charges 2.9% + $0.30 on Basic, 2.8% + $0.30 on Growth, and 2.7% + $0.30 on Pro. Estimates here use the Basic rate, so higher plans cost slightly less than shown. Using a third-party provider other than PayPal instead adds a Kajabi fee of 2%, 1%, or 0.5% by plan on top of that provider's own charges. Rates shown are for US entities.

Trial. Free trial available

What it costs in practice

Cheapest plan that holds the member count, including the platform's cut and payment processing.

Just starting

25 members at $20 a month

$201 / month

On Basic. About 40% of your revenue.

Established

100 members at $25 a month

$282 / month

On Basic. About 11% of your revenue.

Growing

500 members at $25 a month

$692 / month

On Basic. About 6% of your revenue.

Feature support

What is included, what needs a higher plan, and what simply is not there.

Community features
Partially supported
One community on Basic and Growth, three on Pro. Lighter than a dedicated community platform.
Courses
Supported
Full course product with drip, assessments, and progress.
Coaching and live events
Supported
Coaching products and scheduling included.
Video hosting
Supported
Native video hosting with no separate storage charge.
Livestreaming
Partially supported
Events and live sessions rather than a broadcast product.
Newsletter and publishing
Partially supported
Blog and email broadcasts rather than a subscription newsletter.
Private podcast support
Supported
Private podcast products with member-specific feeds.
Payments and monetization
Supported
Kajabi Payments or third-party providers, with funnels, upsells, and order bumps.
Branding and customization
Higher plan required
Custom domain on every plan; removing Kajabi branding requires Pro.
Branded mobile app
Higher plan required
Kajabi offers a branded mobile app on higher tiers, but the pricing page did not state which plan includes it, so no plan is treated as providing it.
Audience discovery
Not supported
Email and marketing
Supported
Full email marketing and automation included, priced by contact count.
Integrations and API
Supported
Public API, webhooks, and Zapier.
Migration support
Partially supported
Import tooling and paid migration services.
Customer and data ownership
Supported
Full contact and member export.

Important limitations

Entry is $179 a month on Basic, or $143 if you commit to $1,716 for the year. That is the highest floor of the mainstream course platforms.
Contact limits are the real constraint: Basic stops at 2,500 contacts including free leads.
The community feature is functional but noticeably lighter than Circle, Skool, or Heartbeat.

Data ownership and migration

Good. Contacts and members export cleanly, and you can use your own payment provider if you accept the extra Kajabi percentage. The lock-in is practical rather than contractual: rebuilding funnels and emails elsewhere is genuine work.

Alternatives worth comparing

Sources

Every fact on this page traces to one of these official pages.