Passion.io for memberships
A branded mobile app builder for creators: your own iOS and Android app with courses, community, and coaching inside it.
What Passion.io is
Passion.io builds a mobile app for your membership. Members download an app rather than visiting a website, and courses, community, and coaching all live inside it.
Who it’s best for
Coaches and fitness creators whose members engage daily on a phone, and who want a branded app well below the price of Disciple or Mighty Pro.
- Fitness and coaching businesses whose members use a phone, not a laptop
- Creators who want an app at a fraction of Disciple's price
- Programmes where daily habit matters more than discussion depth
Who should avoid it
Anyone whose product is written or audio, and anyone who needs a real website alongside the app.
- Newsletter and podcast memberships
- Anyone who needs a real website as well
- Memberships too small to justify $119 a month billed annually
Membership models it supports
Not every platform suits every kind of membership. These are the models we consider it a genuine option for.
Pricing and fees
Read from Passion.io's own pricing page on 2026-07-29. Always check the official page before you buy.
| Plan | Monthly | Annual, per month | Platform fee |
|---|---|---|---|
| Launch$119/month billed annually. Basic app branding, basic communities and drip content, 3,000 AI messages a month, 3.9% PassionPayment fee. | Annual only | $119 | 3.9% |
| Scale$279/month billed annually. Full custom branding, advanced communities and messaging, Zapier. | Annual only | $279 | 3.9% |
| Expand$599/month billed annually. Adds App Store and Google Play listing support, offline mode, and unlimited users and products. | Annual only | $599 | 3.9% |
Payment processing. PassionPayment charges 3.9% on Launch, falling to 1.9% on the custom Passion Plus tier. Standard Apple, Google, and Stripe fees apply on top; the figure here is a card estimate, and anything sold inside the app carries Apple's or Google's own commission instead.
Trial. Free trial available
What it costs in practice
Cheapest plan that holds the member count, including the platform's cut and payment processing.
Just starting
25 members at $20 a month
$161 / month
On Launch. About 32% of your revenue.
Established
100 members at $25 a month
$319 / month
On Launch. About 13% of your revenue.
Growing
500 members at $25 a month
$1,119 / month
On Launch. About 9% of your revenue.
Feature support
What is included, what needs a higher plan, and what simply is not there.
Community features
Higher plan requiredBasic communities on Launch; advanced community tooling on Scale.
Courses
SupportedCourses and programmes designed for phone-first consumption.
Coaching and live events
Partially supportedOne-to-one messaging on Launch, video call support on Expand.
Video hosting
SupportedLivestreaming
Not supportedNewsletter and publishing
Not supportedPrivate podcast support
Not supportedPayments and monetization
SupportedPassionPayment with in-app purchase support.
Branding and customization
Higher plan requiredBasic branding on Launch; full custom branding on Scale.
Branded mobile app
Higher plan requiredAn app exists on every plan, but listing it in the App Store and Google Play under your own name needs Expand.
Audience discovery
Not supportedEmail and marketing
Partially supportedIntegrations and API
Higher plan requiredZapier from Scale upward.
Migration support
Higher plan requiredContent migration is part of the custom Passion Plus tier.
Customer and data ownership
Partially supportedPassionPayment handles the money, and store rules apply in-app.
Important limitations
- Annual billing only on the published plans. There is no monthly option.
- Getting your app listed under your own name in the stores needs the $599 Expand plan.
- Selling inside the app means Apple and Google take their own commission on top of the 3.9% PassionPayment fee.
Data ownership and migration
Weaker than the hosted web platforms. PassionPayment sits between you and the money, and anything sold inside the app is subject to Apple's and Google's rules and commissions.
Alternatives worth comparing
Sources
Every fact on this page traces to one of these official pages.